Fleet News

Latest Sonata aims for sub-25 sector success

FLEETS of twenty-five units or less will be strongly targeted by Hyundai with its new flagship Sonata model, which had its shroud removed at the 1998 Turin Motor Show. Like the current model, it will compete in the upper medium sector against the likes of the Ford Mondeo, Vauxhall Vectra and Peugeot 406.

'We know we cannot get on the really big fleets' lists,' admitted managing director, David Walker. 'But we can appeal strongly to user-choosers.'

He believes the combination of a distinctive, all-new model plus Hyundai's appealing three-years' free servicing deal - made available to fleet buyers earlier this year - will be a winner.

Walker also announced that specialist consultancy, CTPM, has been appointed to specifically train dealers how to target 'under-25' fleets with the new model. He predicts UK sales of the new Sonata would be around 2,500 units per year, substantially above the model's best ever performance of 1,800 sales, two years ago.

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