Fleet News

Ford moves back into the black in Britain...

FORD in Britain moved back into profit last year reflecting the continued emphasis on cost efficiencies throughout 1997, chairman and managing director Ian McAllister said this week. The company recorded a pre-tax profit of £60 million on a turnover of £6,876 million last year compared with a pre-tax loss of £416 million on turnover of £6,946 million in 1996.

Performance was further enhanced by the introduction of the Puma and particularly strong performances by Galaxy and Mondeo, as well as full first-year sales of Ka and Explorer. Last year Ford sold 479,624 vehicles - 396,353 cars and 83,271 commercials of which 222,619 cars were bought by fleets, a 7% rise on 1996 fleet sales. The Mondeo was also the best-selling fleet car in Britain, with the Transit the leading van.

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