Mini to stand alone as all-new marque
12/06/1998 in NEWS
The Mini will not share stand space with other Rover models and in some cases it will be placed in a completely separate building. Elsewhere in the world, BMW dealerships will take on the role of selling the new car, which is expected to sell in excess of 100,000, 25% of those in Britain.
The firm says the car's name is big enough for it to be recognised as a separate model in its own right. However, the crossover with BMW showrooms will not spread to other models, says BMW Group, with other BMWs and Rovers continuing to be sold separately.