Fleet News

Mini to stand alone as all-new marque

BMW Group has said it will use the cult status of the Mini to market an all-new model as a unique and exclusive brand when it comes out in the new millennium. In the UK and Ireland the sales network will be recruited from selected Rover car dealers.

The Mini will not share stand space with other Rover models and in some cases it will be placed in a completely separate building. Elsewhere in the world, BMW dealerships will take on the role of selling the new car, which is expected to sell in excess of 100,000, 25% of those in Britain.

The firm says the car's name is big enough for it to be recognised as a separate model in its own right. However, the crossover with BMW showrooms will not spread to other models, says BMW Group, with other BMWs and Rovers continuing to be sold separately.

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