Volkswagen commits £1 billion to boost commercial operation
15/07/1998 in NEWS
Currently Volkswagen is sitting fifth, behind close rivals LDV third and Mercedes-Benz fourth, and well behind second-placed Vauxhall and runaway UK van market leader Ford. To try to achieve this Peter Wyhinny - who was until recently business development director with the BMW-owned Rover Group - is taking the reins as director of Volkswagen Commercial Vehicles.
The commercial vehicles operation has shed all connections with the world of cars and become a totally separate business within the Volkswagen Group. Wyhinny says he is not only getting excited about the £1 billion investment, but also the plans for a new dealership network of up to 100 bases around the country concentrating on commercial vehicles. With each one of these costing around £200,000 Wyhinny says the overall investment is immense, between £18 and £20 million on the dealerships.
In 1997, the group sold 15,012 commercials, but Wyhinny says he is confident of smashing this record by hitting the 18,000 mark this year.