Fleet News

Sainsbury signs £4 million Rover contract

SUPERMARKET giant Sainsbury has signed a contract for 400 Rover cars in a deal worth more than £4 million over the next year. The deciding factor in favour of the Rover 200s and 400s was the fuel economy of their 1.6-litre engines, according to John Green, Sainsbury's senior category manager for services and facilities.

'The Rover K Series 1600cc engine returns 52.1mpg over the extra urban cycle. The competition wasn't in the same league,' he said. For the past few years Peugeot has been supplying the vehicles, but for at least the next 12 months Sainsbury's will be using the Rovers. The 400-car deal is a 12-month agreement, which Rover hopes to renew at the end of the year. All the cars are being supplied through contract hire company Godfrey Davis.

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