Ford and Renault were at the centre of the row over August registrations and this week Peugeot managing director Dick Parham told an audience of 80 fleet managers: 'We will not engage in distressful sales activities.'
Amid across-industry concern - but particularly in the rental and bodyshop sectors - that distress marketing will impact on residual values, Peugeot fleet and leasing director John Taylor added: 'Peugeot Contract Hire has more than 53,000 cars on its fleet. It is the fourth largest leasing company in the country and every vehicle has a residual value guaranteed by Peugeot. It is in our interests to ensure that Peugeot brand remains strong.'
Nevertheless, the impact of distress marketing by just a couple of manufacturers - and industry insiders believe almost every manufacturer is involved to a greater or lesser degree - will affect residual values across the market place. Taylor said: 'If one or two manufacturers flood the market that affects everyone. They must plan their stock levels better and we need all manufacturers to take that view.'
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