Fleet News

New Rover hints at firm's past

ROVER'S new executive car, formerly known by its codename R40, is to be called the Rover 75 in a nostalgic move from the British manufacturer. The Rover 75 was originally unveiled at the 1948 British Motor Show at Earls Court, the first show to take place after the second world war, and the vehicle became known as Cyclops because of its 'revolutionary' extra spotlight mounted in the grille of the car.

Rover will officially announce the Rover 75 brand name for its new vehicle at the British International Motor Show which opens in Birmingham on October 20. The new 75 is scheduled to go on sale in March, with prices starting at about £18,000.

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