It then called on companies which obtained discounts of around 40% to be 'named and shamed'. But, in a New Year attack on the claim BVRLA director general Norman Donkin said: 'Market forces dictate that if you buy anything in sufficient numbers, you negotiate a discount. Companies purchasing tens of thousands of vehicles every year would not expect to pay the full retail price.'
'The UK car market has been the proverbial goose laying golden eggs for the manufacturers in the form of high prices for vehicles and it is absurd to blame volume buyers in the fleet industry for this untenable situation. An orderly reduction in new car prices, spread over a period, would benefit both purchasers of new vehicles and those who depend upon the used car market.'