Fleet News

DaimlerChrysler 'won't affect UK marketing'

MARKETING of Mercedes-Benz products in Britain is unlikely to be affected by the creation of a fresh DaimlerChrysler organisation to handle vehicle sales worldwide. Similarly, Chrysler Jeep Imports UK managing director Richard Mackay claims there will be no change to the way Chrysler products are marketed in Britain after the maker's franchise agreement with Inchcape runs out in 12 months' time.

A spokesman for Mercedes said: 'We have received no news of changes to the way we operate and it's likely to be some time before they filter through. It is already clear that the brand identities of Mercedes-Benz and Chrysler will continue to operate as separate entities.'

Meanwhile, Mackay, on Chrysler Jeep Imports UK's relationship with Inchcape, said: 'We have yet to hold talks, but we are confident of retaining the franchise. We have every intention of carrying on our relationship with DaimlerChrysler AG and consider we have done a very good job.'

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