Fleet News

SEAT renews fleet push after failure

SEAT has admitted it has so far failed to market its cars, particularly its new Toledo, to fleets and its only-satisfactory sales performance in the last year is to be tackled by a renewed sales push. The focus for the VW-owned manufacturer at the London Motor Show was to launch what it called the 'missing link' in its range, the four-wheel drive, six-speed transmission Leon.

It was also the opportunity to showcase the new Ibiza, Cordoba and Vario Station Wagon, which will be given a phased launch from October to May 2000. But John Abbott, Seat director, expressed concern about the Toledo, one of the stars of last year's Birmingham International Motor Show which went on sale in April. 'The car's been performing reasonably well, but it's got to do better in the fleet market,' he said.

Since launch, Seat has sold about 3,000 units and in a full year expect to sell 4,500. Abbott recognises that the Toledo and Leon can be the catalysts to significant increases in Seat's role in fleets.

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