A NEW specialist Mercedes Benz rental firm, City Inter-Rent, is targeting the fleet, contract hire and insurance markets. The firm, based in Wembley, north London, plans to expand to Birmingham, Leeds and Manchester.

It will embark on a sales drive led by sales and marketing director Dave Cooke, former sales manager for Mercedes Rental. Expected customers will include credit-hire companies offering like-for-like replacement vehicles and pre-contract cars for contract hire customers. Call 0800 3583061 for details.