ALARMING research by PHH Vehicle Management has found that only 14% of UK companies consider a good fleet manager to be instrumental in running an efficient commercial fleet. The study also revealed that only 27% of service companies cited maintenance and reliability as important factors, and just one in four companies identified costs as a key element in successful fleet management.

The research confirms views expressed at the Institute of Car Fleet Management conference that British employers fail to appreciate either the role that fleet managers can play or their need for professional qualifications. Ray Small, general manager of PHH, said: 'Although many of our customers manage to operate with a skeleton staff in the fleet department, an experienced and resourceful fleet manager is vital.'

He highlighted research findings that showed 16% of respondents were unaware of their legal obligations in running a commercial fleet - although only 25% of companies ever receive updates on commercial

vehicle legislation. 'Commercial vehicles have strict legislation surrounding them for good reason. If something goes wrong it can sometimes prove catastrophic. For this reason it is imperative that companies ensure that those in charge of transport are fully aware of all the responsibility it carries,' said Small.