Fleet News

Mitsubishi Motors adds £1.1m Newbury dealership to network

MITSUBISHI Motors' new flagship £1.1million complex in Newbury is the latest dealership to carry the company's new branding. More than 70% of the company's UK dealers have now adopted the corporate 'visual identity' programme.

Under the scheme, more than 100 changes to the previous corporate identity have been made within each dealership. Mitsubishi Motors aims to have 150 dealers nationwide by the year 2001 and to have secured a 2% share of the UK car market. The new Newbury complex is one of five dealerships owned by the Colt Car Company, official importers of Mitsubishi cars into the UK.

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