A NEW brand of alternative fuel is poised to cut the price of LPG. Greenergy UK has added LPG to its portfolio of premium fuel solutions — and pledges that the brand will be significantly cheaper than its competitors. 'We have decided to take lower margins than other suppliers and I wouldn't be surprised if rival brands cost less in future as a result,' said company chairman Andrew Owens.

He claimed that trimming the bulk LPG price to less than 20p per litre (equal to a saving of up to 21% excluding VAT) could spark a big rise in demand as fleet operators moved to take advantage of the Government's most incentivised fuel.

'Greenergy only started operating in 1993 but we already hold a 3% share of the diesel market,' said Owens. 'Our strategy with LPG will be equally successful.'