The warnings of residual turmoil are bound to send shock waves through the leasing and rental industry, which has already suffered massive second-hand car value losses in the last 16 months, and outright purchase fleets which rely on strong used car values when making wholelife cost calculations.
Ford has declined to reveal exactly how many 1998-build Mondeos have entered the market in the last three weeks, but one source said it was about 2,000. Some commentators believe it to be higher, as Ford's new car sales figures in the final five days of April jumped dramatically.
The manufacturer said the discounts to dealers were part of a range-wide 'summer sale' which would last for several months but insisted that the Mondeo offer was 'a one-off' hit. Ford also denied that the move was a precursor to an across-the-board price reduction.