Fleet News

Trafficmaster to take satellite navigation to new heights

THE widely forecast explosion in the popularity of in-car satellite navigation systems is creating new opportunities across Europe for live-time traffic information provider Trafficmaster. The Milton Keynes-based firm believes that the twin offer of dynamic traffic information and satellite route guidance will bring new levels of efficiency to driving and prove a successful sales formula for manufacturers.

Chief executive David Martell estimates that, by 2003, one million cars a year within the European Union will be capable of receiving live traffic information. 'Drivers like to control their own destiny,' said Martell, who added that re-routing may require regulatory authority to prevent the relocation of congestion and the creation of so-called rat-runs.

Trafficmaster's system of roadside sensors and radio beacons is now being rolled out across Germany, where the network is due to be completed by the end of the year, and similar developments are planned for France and Italy.

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