All commentators have highlighted the difficulty in reading this year's market, with sales outstripping forecasts and confounding projections. The SMMT's chief executive, Christopher Macgowan, said: 'The July market did exceed expectations, reflecting improving economic conditions and intense competition in the market place.'
Fleet sales are up 249.8% to 75,815 units compared to July 1998 with the retail sector 464.1% higher at 91,509. Ford dominated July's fleet market with the two best-selling company cars in the Focus and Mondeo and total fleet sales up 347.1% at 17,951. Top fleet models in July were: Ford Focus 5,657, Ford Mondeo 5,228, Vauxhall Vectra 4,583, Vauxhall Astra 4,067, Vauxhall Corsa 3,892, Ford Fiesta 3,106, Peugeot 406 2,707, Nissan Micra 2,293, Renault Megane 2,158, VW Golf 2,146.