'There's the possibility that one manufacturer will grasp the nettle and reduce its prices dramatically. It would then clean up in terms of market share and volume as a result squeezing margins even further,' said French, who has joined from Lex Service where he spent 10 years. He added 'I don't think there's anything we can do to prepare for this, except hope that the manufacturer would provide some degree of financial protection for the franchised dealer.'
Dealers 'at mercy of manufacturers' on new car prices
17/08/1999 in NEWS