He said the new £450million factory, Honda's largest investment in Europe, would increase its workforce by more than a third to about 4,000 and boost European output to 250,000 units a year. Yoshino also pledged that Honda would not follow the merger route which has seen Ford buy Volvo, Renault acquire Nissan and Daimler-Benz merge with Chrysler.
Stephen Byers, Secretary of State for Trade and Industry, said: 'Honda has placed great faith in the skills and resources of British workers. My priority is to ensure that we continue to provide the right business conditions to attract overseas investment to this country. This new production line promises to be one of the most innovative in the world.'