Fleet News

Honda aims for extra fleet safety

HONDA launched a major new driver training initiative to promote safer driving and cut accidents in the UK at the British International Motor Show on Tuesday. Aimed at both the corporate and the retail markets, the Honda Motor Appreciation Course is modelled on a similar course for motorcyclists which was launched in 1998 and has so far attracted more than 15,000 bikers.

'The motorcycle course has been incredibly successful at improving the safety of motorcyclists and on that basis we thought a similar scheme could be just as successful for car drivers,' said Honda head of corporate sales - cars Nicholas Phillips.

Using ex-police grade one advanced driving instructors, all of whom are ADI qualified, the Honda MAC scheme is designed to improve driver observation, planning and concentration. Starting in January next year, the course takes place on public roads, although 'skid car' and track based training can be undertaken as an additional element. Honda recommends a two-day course, although one-day or split-day training is available. Two unnamed corporate fleets have been piloting the course for two months.

Phillips said: 'We have had comments from fleet managers about the growing importance they attach to driver training as part of health and safety. We have seen the course work for motorcyclists and now we are offering all companies and private motorists the chance to have training.'

Honda MAC general manager Bob McMillan said: 'Today's traffic conditions make it patently obvious that drivers are in need of training beyond the basic driving test. It is in everybody's interest to improve standards and with a philosophy of creating greater driver awareness linked to self-preservation.'

The course costs £100 per person if, as recommended, two people share a car. Single person training will cost £150. If Honda supplies a car, the cost will be £120 per person (sharing) or £190 solo. Prices include VAT and are for eight hours training.

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