The system was specifically designed with dealers and fleet managers in mind and is aimed at the used car market for vehicles which are less than four years old. Auto Online offers a 'no success, no fee' scheme, while both buyer and seller are charged between £95 and £105 per sale. Training and support facilities for companies using the system are provided from the firm's headquarters in Letchworth, Hertfordshire.
Managing director Kamal Bengougam, claims the system is more than a simple means of generating leads via the internet. Independent inspections are carried out on each vehicle and cannot be altered by the seller, while RAC inspections to approve the quality of the vehicle are also available. Once a sale is complete, Auto Online can also arrange for vehicles to be transported to the buyer's premises.