But the move, which is expected to be completed by June, reflects the Rover parent's core strategy of shared efficiencies - a fleet example of which is a just-announced £1 million, three-year deal to supply 60 BMW Group cars to AAF McQuay (UK). The Northumberland-based industrial air systems manufacturer is taking delivery of Rover 25, Rover 45, Rover 75, BMW 3-series, BMW 5-series and Land Rover models with Priory Rover Newcastle and Priory BMW Newcastle appointed as servicing dealers.
Trevor Houghton-Berry, Rover Group's newly-appointed corporate sales director, said he was looking forward to working on the BMW campus. 'It's a logical step. There will be convergences and economies of scale and there will be a sharing of ideas and expertise,' he said. 'My personal view is that there has to be a BMW Group-type corporate sales operation at some point in the future. But it is very early days and that's just one of many areas up for debate.'