Philip Wood, newly-appointed channel development manager, said: 'If new business comes in from our existing retail network we won't turn it away. But the aim now is to focus sales and marketing operations into a number of core activities, allowing VWFS to better support both the group brands in retail customer marketing campaigns and in corporate customer business activities.'
International Fleet Management, a division within VWFS which offers management services in most European countries, will also concentrate on Volkswagen, SEAT, Audi and Skoda users. These account for 90% of VWFS's business and 75% of IFM's. The altered focus has been accompanied by changes in VWFS's sales and marketing operations, which has seen the creation of a marketing and strategic development department incorporating VWFS's marketing, business planning and product development activities.
Wood will spearhead e-commerce developments and Simon Page has been appointed as general manager, marketing and strategic development.