MAZDA is to supply about 200 cars to non-fault accident assistance company Helphire after launching Mazda Insurance Services at the Fleet Show. The claimed industry-first sees Mazda UK forming an alliance with insurance broker Marsh UK and Helphire.

The scheme will see Mazda Insurance Services customers gain 'best possible premiums' and Helphire will assist with replacement marque vehicles and claim information where needed. Mazda UK head of corporate sales Emma Hill said: 'This is the first time three partners have joined forces in such a scheme. Plus it has allowed Mazda to offer a large volume of cars to the Helphire fleet.'