Fleet News

Ford takeover sets Volvo on course for extra sales

AN unprecedented roll-out of new products is signposting another record performance by Volvo in the corporate car market this year. But Ford's acquisition is also likely to fuel further gains for the Swedish company, believes corporate sales manager Alistair Murray.

'We had our most successful year ever in 1999 when we sold more than 16,000 units and I think we will have few problems in topping the 18,000 mark this year thanks to the new V70 and our upcoming S40-V40 and S60 ranges. But we've started holding meetings with Ford of Britain and Jaguar as a result of the takeover and it is already clear Volvo stands to enjoy significant benefits from being part of the Ford Premier Automotive Group.

'Obviously, Ford has a tremendous presence in the fleet market and our discussions are helping us understand how best to provide customers with what they want from the Ford family. While the respective brands retain their separate identities and cultures, we're able to benefit from the best practices of each.'

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