Addressing the Sunderland Automotive Conference he said: 'Competition within the Nissan group for new products is intense. 'We face the most severe challenge ever to secure our future. This will only be done by some radical thinking about the way we operate and by taking efficiency and cost reduction on to a new plane.'
Nissan has 135 suppliers in the UK and spends £800 million with them each year. But Cushnaghan told the conference: 'The choices of component suppliers for the Renault/Nissan alliance are now much wider, resulting in exposure for Nissan's UK suppliers to unprecedented competitiveness.'