Fleet News

Fleet anger as BMW chief points the finger

FLEETS have hit back at accusations from BMW chairman Joachim Milberg that they should share the blame for its failure to make Rover a success.

He revealed that BMW's losses at Rover amounted to more than £1 million a day and said: 'We must not forget that ultimately it is above all British customers who, by purchasing Rover cars, can secure these jobs.

'They are the people who take the ultimate decision - and who last year decided against Rover cars through their hesitant, reluctant purchasing attitude.'

Tony Leigh, chairman of the Association of Car Fleet Operators, said: 'Blaming UK fleets misses the point, which has been BMW's failure to make Rover cars attractive. We have seen failures in pricing cars competitively and sizing, most notably with the 200 and 400 which didn't fit in fleet's choice regimes and cost above equivalents from other manufacturers.'

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee