DC COOK is considering a de-merger and flotation of its e-commerce subsidiary, launched a month ago selling imported new cars. It is in discussion with financial institutions with the aim of a flotation by the end of the year.

The new e-commerce business which sourced cars exclusively through Totalise Eurekar's European network with claimed savings of up to 40%, has received more than 1,000 orders. Chairman Derek Cook said: 'The board is planning that the business, which could be launched by June, will be a separate internet portal. This could be used to offer additional packages, such as finance and insurance.'

Direct Line will launch its internet car buying site, jamjar.com, in the summer selling cars at 30% less than list price through a deal made with Dixon Motors.