BMW, Volvo, Ford, Vauxhall and Alfa Romeo have all cut or realigned prices, but only BMW says it has acted as a direct result of the report. On-the-road prices of Alfa Romeo models have been slashed by 20%, with more than £4,000 cut from the price of some models and specification levels have been realigned and improved across the saloon ranges. A 156 1.8 Twin Spark Standard has gone from £18,001 to £15,404, while a 156 Selespeed comes down from £22,612 to £18,794.
Volvo has also introduced heavily revised S40 saloons and V40 estates with list prices no different from the outgoing models. Improvements to the £14,495 - £21,615 range include new engines and transmissions and higher standard spec worth £800. Vauxhall launched a pre-emptive price-strike ahead of the publication of the Competition Commission's report by reducing prices on Corsa, Tigra, Astra and Vectra to imported vehicle price levels.
Ford has also launched a retail sales initiative, applicable to pre-November 1999 stock only, which sees up to £1,905 cut across its car range. Only BMW has made a public stand to address the issues surrounding the lack of price transparency. It's allowing its 155 dealers to cut prices between April 20 and June 2 across all Year 2000 models by 5%, the equivalent to more than £800 on a 318i.
A spokeswoman for the Society for Motor Manufacturers and Traders said: 'A lot of manufacturers are looking at offering price reductions or more competitive deals with increased spec to get people into dealerships. General market forces are driving prices down.'