Bullock said: 'Fleet driver training is no longer for the enlightened companies which we worked with in the early days because they were more worried about their image and making a contribution to road safety than the bottom line.
'Now cost implications have changed that - anyone who doesn't include training in their fleet strategy is irresponsible.'
Now preparing for a major rebranding exercise, which will see the name changes to simply IAM Fleet, the company's turnover has quadrupled in the last five years and the number of people benefiting from IAM driver training has increased by almost the same amount.
The organisation is about to open a new fleet office in Belfast and a one-stop call centre handling inquiries from the new office and existing ones in London and Edinburgh. IAM has also recently increased the investment in its fleet training division with an extra £125,000.