Fleet News

Cheaper Aston Martin on way

Aston Martin, the Ford-owned luxury British sports car marque, will build a new 'cheaper' model at a plant planned for Gaydon, Warwickshire. The new small model will be the cheapest Aston Martin, with an estimated price tag of between £60,000 and £90,000 when it goes on sale in 2003/04.

The move is part of a strategy by parent company Ford to make Aston Martin more competitive with rivals - production is expected to rise from 1,000 units this year to 2,500. Neither of Aston Martin's present factories in Newport Pagnell and Bloxham have the capacity for a third model.

Ford is planning to use Aston Martin as a test bed for advanced technology and will create a research and development centre to bring Aston Martin's engineering team under one roof.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee