Fleet News

Fleet managers targeted in new risk management campaign

A GROUND-breaking campaign targeted at fleet managers to help them cut vehicle accident levels and reduce the risks drivers face on the road has been launched by Zurich Commercial.

A structured programme of products has been launched aimed at three areas: culture, understanding and solutions, with several products provided in each area. The company plans to address the culture of risk in fleets with a series of programmes which outline a strategy and vision for creating a crash-free culture. Through products aimed at understanding, it will allow fleets to review their current risk levels and identify problem areas, while another series of products will provide solutions in problem areas.

Brian Robinson, a chartered insurer with Zurich Commercial, said: 'We feel we have got to reach fleet managers with a message about fleet safety. This will give the fleet manager better understanding of the issues involved in improving safety culture and protecting vehicles and people, which are valuable corporate assets.

As a first stage, the company has produced a book jointly with Interactive Driving Systems, called Steering Your Business Safely, with examples of real-life risk management strategies, enabling fleet managers to examine their risk profile.

Fleets can also use freephone access to the DriveCare service, which runs the How Am I Driving? sticker programme, providing a telephone number on the back of cars and lorries for other motorists to call if they are concerned about a driver's behaviour.

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