The company says the average cost of a tyre is actually much higher than the price fleet purchasers think they have negotiated, because suppliers are 'negotiating next year's prices on last year's tyre purchases with non-negotiated sizes carrying higher margins'.
As a result, Tyreserve is promoting its own fixed price approach to tyre contracts, claiming this offers certainty and savings for fleet customers.
David Goodyear, managing director of Tyreserve, said: 'Traditionally, fleet tyre companies have adopted something of a smoke and mirrors approach to pricing. We are a new company and we want to move away from that mindset.'
Tyreserve believes its new price list will save fleets about 10 per cent, due to pre-agreed fixed rates, depending on the size of fleet.