Fleet News

GM scraps Saab/Cadillac retail network plans

SAAB and Cadillac have backed away from plans to pursue a joint 'premium brand' approach in Europe.

The initiative was unveiled at the Frankfurt Motor Show in September and would have seen General Motors establish joint distribution and dealer networks for both brands.

But a review of GM's sales, marketing and distribution strategy has prompted the back-track, and will delay the arrival of new Cadillac models in the UK by several months.

Instead, GM will focus on strengthening its existing North American Vehicles network.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee