Designed to bring used cars to market quicker than before, BCA customer affairs director Tom Madden said: 'If we can encourage vendors to prepare cars to retail standards, dealers will be able to put those cars on their forecourts immediately and sell them quicker. If vendors prepare cars to a high standard and dealers know they can dispose of those vehicles quickly through BCA Adlink they will be prepared to pay a premium for those vehicles at auction.
Retail dealers can advertise vehicles bought at BCA auctions on the site free for seven days. With all vehicle details and images exchanged electronically via the internet, the service is claimed to be 'hassle-free'. Having decided to use Adlink to sell a vehicle, all the dealer has to do is add the selling price. Adlink is available to BCA account holders only - about 25,000 motor dealers.