Improvements are aimed at building on core aspects of the service that won the breakdown company the title of most satisfying roadside assistance organisation from rivals the AA in the JD Power and Associates nationwide survey. Owning its rescue fleet is a vital part of that award-winning service, RAC Business Services group managing director Graeme Potts insists.
He said: 'Franchising is completely out of the question. We are committed to a branded, in-house trained patrol force that we have recruited and managed.
'The main experience customers have of our service is when they meet one of our customer patrols. We have a unique blend of service ambassadors who pride themselves on providing solutions.'
Services for fleets are now backed by staff at the RAC's new Stretford centre, where more than 600 people work, as the key site of much of the division's operations. Potts said: 'We have seen strong growth in the business for some time now and we have been working from two sites in the city.
'Transferring all colleagues to a single site in Stretford will improve communication and will allow us to further extend our range of support services to the motor industry.'