Chief executive Bob Dover said that in the next six years five new vehicles would be launched in the US - a huge undertaking from a company that in its 53-year history has launched only seven new vehicles.
The news means that North America will overtake the UK to become Land Rover's biggest market. Currently, Land Rover has a 0.18% share of the total North American market, selling about 30,000 vehicles last year in a market that boasts 16.5 million units. But UK sales are up 15% on last year. Dover said: 'In the future, every new Land Rover model will be engineered for the US at the very beginning of its life. Let me be clear: the US is our absolute number one priority market, worldwide.' This means that production at the Solihull factory, where all models are made, will hit the 200,000 mark.