Business travellers are among the target audience for new website services offered by Mercedes-Benz in Germany.
The manufacturer said the site, at www.mercedes-benz.t-online.de offers a range of services including: 'detailed route planning features with up-to-the-minute traffic and weather reports, professional office functions with customisable calendar, e-mail and a comprehensive range of news services.'
It also includes reservations functions for services such as car hire, restaurants and hotels. DaimlerChrysler said the site is aimed at business travellers and commuters 'who use it to reach their destinations more quickly and comfortably'.
The site is operated by StarMobility, of which DaimlerChrysler owns 51% and T-Online the remaining 49%, and it is expected to generate revenue through service fees, commissions on transactions and 'attractive premium services' as well as advertising.
'It is important to us to provide mobility services to our customers who already own and use a variety of terminals and devices,' said Professor Jurgen Hubbert, DaimlerChrysler management board member responsible for Mercedes-Benz passenger cars and the Smart division. 'Moreover,' he added, 'the portal's services can be accessed simply by phoning an independent call centre.' (September 2001)