THRIFTY Car Rental has announced an overall reduction in its winter prices of about 10% from last year.

Andrew Burton, sales and marketing director, said: 'In the competitive face of the car rental industry we ensure our prices are as cost- effective as possible.' Following a summer in which reservations on its website leapt 100% from launch levels two years ago, Thrifty is also looking to increase the size of its commercial and luxury vehicle fleet next year.