Fleet News

New jargon for 'tyre talkers'

FLEET maintenance controllers are going to have to learn a whole new jargon to cover tyre replacements if a new 'his and hers' tyre range concept from Continental fires the imagination of company drivers.

Continental Tyres has developed the technology to decorate tyres with illustrations of flowers or even the Union flag, in its new range Personalityre.

Fiona Pinkney, marketing manager of Continental Tyres said: 'In a society which is becoming more homogenous, personalisation holds the key to setting yourself out from the crowd. So why not reflect your personality directly through your tyres?'

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