Fleet News

Watch TV and learn, Peugeot advises

FLEET decision-makers could find the route to better residual values just by watching television, the head of one of Britain's leading car suppliers claims.

Tod Evans, managing director of Peugeot UK, says that the quality and quantity of a manufacturer's advertising is key to making a product desirable on both the new and used market.

If a car is in demand, then buyers at auction will be prepared to pay more knowing they can charge a premium on the forecourt, he said.

Evans added: 'Fleets should take an interest in the adverts that are out there. If it consistently creates a desire and a strong following, it can mean good residual values. You obviously need a good car and a good brand as well, but good adverts are also important.'

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