INTERNATIONAL full-service leasing network EFFAM has changed its name to International Fleet Services.

The organisation says the new name fully represents the network's expanded services and increased area coverage.

It added that since its launch in 1996 its reach has expanded significantly.

'In the past two years, it has gained new members, a powerful constitution, a web-based fleet information system and a co-ordination unit promoting initiatives for customer acquisition and for boosting purchasing buying power,' it added.

The organisation has also launched a new website that includes its new customer service charter, which, the organisation says, 'signals the determination of the network to provide outstanding service'.

Tim Holmes, the organisation's chairman, and director and head of vehicle finance at UK partner HSBC, said: 'These steps are the next stage in developing our proposition and market positioning. The new name is a public commitment to deliver a customer experience that differentiates us in the market. That's the real test of a name.'