American-owned Johnson & Johnson has teamed up with DriveTech to produce the CD-Rom which has been distributed to its company car drivers in the UK, Europe, the Middle East and Africa.
The first CD-Rom under the company's 'Safe Fleet' programme shows how drivers can take precautions in winter, carries a hard-hitting drink-drive message and includes a vehicle checklist.
John Menzies, chairman of the Johnson & Johnson UK 'Safe Fleet' programme, said: 'By using CD-Rom technology we can very quickly and effectively get our messages around 'Safe Fleet' to each and every one of our drivers across a wide geographical area.
'It also allows us to send high-quality graphics and video clips in a convenient format. We also felt that our people who were not office-based would be more likely to use this rather than an internet site because of access difficulties.
'The programme is as much about changing driver attitudes and behaviour as it is about improving fundamental driver skills.'
Johnson & Johnson expects to produce and distribute further CD-Roms every six months as part of its worldwide safety initiative.
DriveTech chief executive Graham Griffiths said: 'A lot of management time spent is in relation to ensuring the company operates a safe fleet. All incidents - including broken windscreens - are reported and investigated.'
Johnson & Johnson's initiative is a 16-component programme which covers the type of vehicles allocated to staff, fitness of vehicles, all incidents to be investigated, including near misses, staff being interviewed after and incident and pro-active techniques put in place to try to ensure incidents are not repeated.
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