Fleet News

Going the extra mile will pay dividends at auction

'WITH so many cars now at auctions and within the trade, those disposing of ex-fleet vehicles must again find ways of making their offerings more desirable than those from competitors.

The absolute minimum standard when offering a car at auction today is at least clean wheels and windows. Even small measures can make the whole car so much more presentable.

The next step up is a full valet, followed by the 'Smart' repair, which can be costly. That said, in many cases it will work to your advantage going the extra mile. But if cost is a real immediate issue at least stick with the wheels and windows - you know it makes sense.

Confidence is key for the trade

Competition among leasing companies at auction is fierce and getting the right audience and trade buyers to attend regularly and actively buy vehicles from the same source is difficult.

Many trade buyers now know before the sale what they are buying, and from whom. They will choose disposers with whom they are comfortable because they know there will be no hassle over documents, radio codes and similar fiddly but important things.

It does, however, take years to gain this confidence, and those that have not achieved that level of trust should not give up. With a bit of work, close co-operation with the auction companies and the trade, coupled with a proper understanding of the minimum requirements for car presentation then your day will come.

If you want to be up there with the best, treat each sale for what it is - a show. Only those that put on the best performance can attract the best crowds.'

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