Fleet News

Lexus puts new focus on fleets

LEXUS has launched a new corporate sales initiative through 48 Lexus Centres to improve its focus on the fleet market.

Called Corporate Matters, the new brand has been designed to win more fleet business, with each territory being branded a 'goldmine'.

Each centre has to appoint a corporate sales specialist who will drive demand among local businesses, assisted by Lexus Financial Services.

Lexus (GB) director Stuart McCullough, said: 'Corporate Matters is a very important initiative to Lexus in the development of the business.

'As the Lexus franchise matures, the corporate market is becoming more important to us.'

The manufacturer has invested about £500,000 in launching the project, which will be used as a blueprint for corporate sales throughout Europe.

Last year, Lexus sold 11,335 cars, of which 30% went to fleets. This year's sales target is 11,700 units, with up to 40% going to fleets, eventually reaching a 50/50 split.

Andy Simpson, corporate sales manager, said: 'This follows a year's work and shows we are serious about corporate business. So far, 30 centres have signed up to the initiative.'

To help corporate sales specialists prepare for the business drive, they have attended an 'embracing change in the company car market' course.

Lexus recently won plaudits in a fleet decision-maker satisfaction survey carried out by Fleet News' sister publication Sewells, ranking first in fleets' experience with the manufacturer and joint top with Jaguar for experience with dealers.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee