Although executives are pleased with MINI's performance in Europe they believe the diesel engine is vitally important to attracting even more new drivers.
General manager Trevor Houghton-Berry said: 'MINI has always performed better in some European countries than others, but that is down to brand awareness. It is well-known in Italy and does well in France, although we are meeting out targets in other Europe countries. It's a case of getting people to drive the car – once they're inside they like it.
'The diesel engine will be very important for our growth in Europe, where diesel take-up is high.'
MINI, which this year launches the MINI Cooper S, expects to launch its diesel model during the middle of next year.