Fleet News

MINI's diesel Euro hopes

MINI is confident of boosting its European sales with the launch of a new diesel engine in Europe next year.

Although executives are pleased with MINI's performance in Europe they believe the diesel engine is vitally important to attracting even more new drivers.

General manager Trevor Houghton-Berry said: 'MINI has always performed better in some European countries than others, but that is down to brand awareness. It is well-known in Italy and does well in France, although we are meeting out targets in other Europe countries. It's a case of getting people to drive the car – once they're inside they like it.

'The diesel engine will be very important for our growth in Europe, where diesel take-up is high.'

MINI, which this year launches the MINI Cooper S, expects to launch its diesel model during the middle of next year.

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