Television presenter Masters uses a wheelchair due to arterial venal malformation, a blood vessel disorder. She will be joined at MAGIC by Jason Richards, a UK wheelchair athlete.
He leads a team of 220 people and has a departmental budget of £32m. Middleton comes from an Army background - he joined the services when he was 18 years of age and at one time he was its chief aircraft engineer.
Hutchinson joined Ford 16 years ago and has held a variety of posts, his most recent being technical services manager.
He is currently completing a masters degree in automotive engineering.
James has also worked in finance management positions with Opel France and GM Turkey.
She has responsibility for brand development and marketing, sales planning and external and public affairs.
Previously, Websper was marketing director with isero.com and her earlier career involved marketing for HPI, the vehicle information business and Equifax plc.
Stephen Winyard takes on the role of UK sales director. He was previously a founding partner of Oneview.net Plc.
Richard Cartland brings 20 years' experience in operational and technical roles to his position as operations director. Cartland previously worked for Telewest Broadband and General Cable.
Wookey will cover the south of England for Bosal Storage Systems and was formerly with SSI Schaefer UK. Steeden previously spent 14 years with Arvinmeritor and later as a design engineer with Dacal Engineering.
She joins the company with many years of experience in management, personnel and training in the banking and retail industries.