Fragile Earth also includes the company's off-road code, explaining how careful driving can preserve the environment for future generations.
Guidelines include making sure you do not startle animals, going 'as slow as possible and as fast as necessary', making sure the vehicle is not leaking oil and taking all litter home.
Land Rover is also collaborating with the Born Free Foundation, Royal Geographic Society, Biosphere Expeditions and China Exploration and Research Society on schemes to be unveiled at a later date.
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