Fleet News

Toyota seeks fleet views prior to launch of all-new Avensis

TOYOTA is preparing to offer fleets an exclusive preview of the all-new Avensis before the launch of the key fleet model early next year.

Fleet buyers will be involved as early as possible in offering feedback on the new model, with the end of this year pencilled-in for meetings with major firms. Discussions will include UK specification levels to ensure the new model can be tailored to the needs of fleet drivers.

Kevin Ledgar, Toyota's fleet marketing manager, said: 'If a market is informed, then it can make an informed decision.'

The manufacturer is already laying the foundations for the launch with a strict policy towards sales of the current model to protect residual values.

Ledgar added: 'There will not be distress selling of the current product, or any other actions that might lower residual values and affect the new model.'

The launch programme is part of a range of new products from Toyota over the next year, including an updated Landcruiser at the end of this year and a new Prius, planned for 2003, with more 'European' styling.

Toyota is working on building sales of the Prius in Europe and is expecting increased demand from central and local government, as junior ministers have been told they should all trial the hybrid vehicle.

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