As part of the campaign six Alfa Romeo 156 2.4 JTD saloons have been supplied to IAM Fleet's new corporate head office in Chiswick, west London.
Alfa Romeo fleet marketing manager Tony Dittli said: 'We have found the ideal partner in IAM Fleet. This provides Alfa Romeo with a perfect platform to promote the exciting Alfa Romeo Business driving package, in conjunction with a need to ensure driver responsibility at all times.
'In essence, we want to emphasise that the choice of an Alfa Romeo doesn't in any way compromise business rationale.'
IAM Fleet business managers will be driving the cars during their daily business. Bob Hinchliffe, IAM Fleet UK national business manager, said: 'The benefits of low CO2 emissions and reduced fuel consumption for business users are the future of business car use in the UK.
'This is a great opportunity for both companies. There is a natural synergy between us which comes from our presence in the business market and our enthusiasm for promoting each other's products.'
The Alfa Romeo fleet sales team will be promoting IAM Risk Management and Occupational Driving Courses, as part of the overall business proposition to both existing business customers and prospects.
Meanwhile, IAM Fleet business managers will be promoting the Alfa Romeo range of sporting cars to their business customer base.